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Entries for April 28, 2007


April 28, 2007


SAT
28
APR
2007

Wrong usage of the 80/20 rule

By Marcelo Calbucci

    I'm no expert in economics, I'm not an academic, I'm not a great speller (or good at grammar), and I'm the last person that should be pointing others mistake in using popular expressions. But still, if I can teach you something useful, why not?

    The biggest mistake that people make when referring to the 80/20 rule is that they think it sums up to be 100% and that is incorrect. What if I tell you about a 90/20 rule, would you think I'm incorrect? Mostly people would, but it is not.

    Basically, the official 80/20 rule comes from a guy that did a study (a while ago) and realized that 80% of resources X were being consumed by 20% of the "consumers", so the opposite also is easy to understand: 20% of the resources were being used by 80% of the "consumers".

    In other words, you are talking about 80% of A by 20% of B, where A and B are distinct entities.

    Last Thursday I went to the Amazon Start-up Project, and Matt McIlwainOpen in a new window, a Venture Capitalist from MadronaOpen in a new window was talking that 99% of companies don't need (or should not) use VC money. He is correct. Most service companies (lawyers, consultants, cleaners, restaurants) and most mom-and-pop shop cannot return the multiples that VCs expect, and they are the majority of the US companies.

    The mistake that McIlwain made was referring to it as the "99/1 rule" when he meant to say the "100/1" rule.

    See, there are only two ways to interpret 99/1 and neither work:

  • 99% of the companies consume 1% of the VC money;
  • 99% of VC money is consumed by 1% of the companies;

    What he should have said is that 100% of VC money is consumed by 1% of the companies, hence the "100/1 rule".


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