A minority of blogs still use excerpt feeds. This is when just a couple hundreds characters of the original post are shown on the feed. The intent is to bring users to the website and generate a visit and page view.
The popular blog of Robert Scoble uses partial feeds. Very annoying. John Cook's Venture Blog also use partial feed. Probably he is forced by the Seattle Post-Intelligencer to do that (maybe not).
Here is my case for partial feeds. Go to Technorati and search for "Sampa BlueDot Trumba" (without quotes). John Cook made a post about the Seattle area Web 2.0 startups, but his post is nowhere to be found on Technorati. Why? Partial-feeds. Try the same thing on any blog search engine, and likely the result will be the same.
On the short term, partial feeds might drive more traffic, but on the long term you are losing important search traffic.
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and search for "Sampa BlueDot Trumba" (without quotes). John Cook made a post about the Seattle area Web 2.0 startups, but his post is nowhere to be found on Technorati. Why? Partial-feeds. Try the same thing on any blog search engine, and likely the result will be the same.
January, 2008