How do you know I'm a big World Cup fan? I was born in Brazil.
I'm always surprised at how poorly explored the World Cup business is. There is no "Web 2.0" companies dealing with that.
Right now I'm watching Germany vs. Costa Rica (need Costa Rica flag). Better than I expected. Germany is usually very defensive and play hard without flair, but today they are quite different team. Very disciplined, but with a lot of energy. After all, they are playing at home.
Brazil initial game is next Tuesday at noon (PDT). It will probably be the most watched match so far.
For the people that don't know anything about World Cup (a.k.a. most Americans), it is the biggest sport event in the world. Really. Bigger than the Olympics. More people watch, more people travel, more money transactions.
The interesting thing about Brazil is that it managed to be the "best" over the century without being hated by most. You know, most people root for the underdog, but not with Brazil. Richard MacManus is rooting for Brazil. I believe the reason for that is because (most) Brazilian players are humble, don't brag about how good they are and, above all, play having fun like they were 11 year-old.
Now, back to watching the game and answering customers questions about the Beta.