Brave Tech World

September 21, 2006

     Last week we did a new release of the Sampa service and this week I was expecting to get some bloggers or press to write about it. You know... The whole thing about bloggers always writing about the new, cutting edge stuff, without the slowness or lack of depth associated with the mainstream media?

     Wrong, dead wrong!

     Bloggers are becoming mainstream-like divas as well. No, I didn't! I didn't say that. Gosh, there goes all my hopes of Sampa being mentioned in a blog again.

     I'm not talking about the ordinary blogger like you and me, I'm talking about A-bloggers (or should we say $-bloggers). Those people that get 5K+ subscribers to their feeds.

     See, when I started Sampa about 20 months ago, I started reading a few blogs. It was awesome because they would be covering things that I'd never see on CNET, ZDNet or PCMag. They would cover all the cutting edge, unproven ideas. But then, they became popular and all the big companies started tapping into that PR resource (Microsoft, Sun, Yahoo, Google, etc.)

    Now, it is hard to see A-bloggers covering new, small Startups like Sampa. They cover either the BigCo, the well-funded companies and the companies that they have a personal interest (because they invested, advised or are a friend of the founder).

    Maybe I'm exagerating a bit. And I'm also not saying that they are doing the wrong thing for themselves. Heck, didn't you read the Business 2.0 article on bloggers making money?

    For me, there are two aspects of this change that becomes less attractive: Personally, there is too much overlap being big-media (CNET, ZDNet, PCMag) and bloggers, and professionally, it makes it that much harder to get Sampa to be written about by bloggers.

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