Yesterday was a cold morning of spring. I was looking forward to wake up on a Sunday morning not because it was April's Foul day, but because it was the first day of the month. And on the first day of each month I receive a wonderful email. Our Monthly Stats Report (yeah, I'm very nerdy, I know).
Paul and I have been doing some estimates at what our Page View count and Unique User would be for the month since we needed to turn in a business plan and presentation to ESIF and Keiretsu by last Friday.
Page View is quite easy to estimate. If you have 29 of 31 days of data, you can estimate pretty close by assuming that the average of the last two days won't change. So, just multiply the sum to date of PV by 1.06897 (31/29) and you get very close.
Unique Users on the other hand don't work like that, because the sum of the daily unique users is not the same thing as the monthly unique user. For example, if Joe visited the site on Tuesday and on Thursday, both days will count 1 for Joe in terms of Unique Users, but the monthly is not the sum of that, it is just 1 since you don't want to count Joe twice.
Enough of the theory.
We were expecting a growth of 40-45% on Page Views and Unique Users for the month of March compared to February. So I knew pretty much the range of numbers I was expecting to see. By the time I opened the email.... boom... I was blown away.
Our Page View had grown by 66% and our Unique Users by 107%. Can you believe that? One hundred and seven percent!!!
At first I was reluctant in believing that number. I thought it might have been an error, since we were expecting a much lower number. Then I realize that we had our expectations all wrong because I did a stupid math mistake in the middle of the month and projected the growth at 35-40%.
Now, it is a matter of seeing if this is a viral uptake of Sampa or a data anomaly.
Either way, I absolutely don't expect our growth to be 100% in April. Heck, if we grow by 50% I'd be thrilled. Doubling the user base every two months is fantastic. Doubling every month is impossible. We did the impossible this month and I don't expect it to continue like that.
Subscribe to this Site
boom... I was blown away.
Comments for "Sampa hits it out of the park"
October, 2007
