If you pay close attention to it you'll see one thing about Sampa... We dropped 16 positions!
Pretty scary stuff? Not really... There are explanations and is simpler than it might look.
First of, a minor factor has been that both Alexa and Compete rank better for startups that have a "geekier" audience. Every time we appear on TechCrunch our Alexa rank shoots through the roof. From October until April we had almost no mention on the press, hence, the people that had the Alexa/Compete toolbar would not visit our site.
Second, and what in my opinion caused the largest drop on our ranking, is that we started moving friends & family sites into their custom domain, if they wanted it. So, for example, I used to run the Seattle 2.0 site out of "seattle20.sampasite.com", but I decided to move it to "seattle20.com". Neither Alexa nor Compete knows this site is running out of the Sampa infrastructure, so they don't include that into the UU/PV count.
The reality is that once we start offering Custom Domains for our customers in a few months, our Alexa and Compete rank will each day reflect less and less of the reality of Sampa growth and traffic. Oh well, we have Google Analytics to save us.
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December, 2007