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Week 5
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February 7, 2007


WED
7
FEB
2007

My hats off to Flixster

By Marcelo

 

    FlixsterOpen in a new window is just another social network, except that they are not.

 

    Most social networks focus on you, while Flixster revolves around movies. A lot of people love movies. Just check how many people go to RottenTomatoesOpen in a new window and IMDBOpen in a new window.

 

    I have no idea how they did it, but in less than 1 year they have millions of users. Their growth is closer to YouTube growth more than any other company I seen before.

 

    But...

 

    This is a niche/vertical play. They can even add blog, and photo albums and other things to compete more with MySpace and Facebook, but they are branding themselves as a social network for movie buffs, and that has a lower ceiling.

 

    I won't matter much because they will be bought soon by some studio or major media outlet.

 

    By the way, their content is a bit addictive for the first 30 minutes. Can't talk about more than that because I wouldn't sign up for such a service.

 



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