Brave Tech World

November 20, 2006

    Google Analytics w/ Google Adwords information was supposed to be it! IT! But IT is not.

    In a rare moment of marketing clarity, we decided to stop talking and start doing it.

    We just started a small Adwords campaign last week. It has been very exciting. We are not that interested on the new users (sure, all users are welcome). What we really care about is the incoming data. And in just a few days it has been overwhelming.

   So, when you expect to go to Google Analytics and see if they integrate well... Oh crap! It is broken. Not the good broken where you don't get the data, the bad broken where the data is wrong!

    We are giving it a couple of days to see if it Google Analytics needs time to "catch up" or whatever with the Adwords data, but at this point we are implementing our own conversion tracking.

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