Brave Tech World

May 7, 2007

    Web 2.0 really changed everything. I'm not talking about the technology behind Web 2.0 companies, but the whole aspect of user generated content.

    Here I was writing a review of Branding for Dummies. A few hours laters one of the authors (Barbara Findlay Schenck) leaves a comment on my blog. Pretty cool, hum?

    In an Web 1.0 style you'd go to Amazon.com and leave your review and rating of the book there. Sure this author would probably read it, but the solution is not a forum for a conversation. Not only that, but when I write posts on my blog, I control the content. I can review it, delete it or link to other posts or sites that might interest me. Traditional Web 1.0? Nope, you can't do that.

    This is not a rant about Amazon or any of the traditional Web 1.0 sites. This is a post to show the power of Web 2.0 for consumers and users, like you and me.

    I also want to ackowledge that any smart business person is listen carefully to what their consumers / clients / users are doing, and Barbara did just that. She probably has a Google Alert, or Technorati Feed on her name or her book title, like I do, so, when anyone writes anything about her, she will be the first to know and ready to react.

Comments (1) for "Book review the "Web 2.0" way"

have you seen the google talk Gadget? It would be nice to talk with the owner of a site/blog while reading it. Is sampa going to support this? http://googletalk.blogspot.com/2007/03/google-talk-gadget.html By Renan - 5/11/2007 3:15 AM