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Week 14
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April 10, 2007


TUE
10
APR
2007

Book Review: Crossing the Chasm

By Marcelo Calbucci
Crossing the Chasm
Crossing the Chasm
By Geoffrey A. Moore

    Everyday I take my son to the daycare. In the 20-minute drive he always sleeps after about 10 minutes (he is only 14 months old). My wife and I don't like to wake him up when he is sleeping because he is like us, he gets in a very bad mood if somebody wakes him up and that ruins his days.

    And what the heck does this story has to do with Crossing the Chasm? Simple: I read a book in the parking lot of the daycare while waiting for him to wake up and today I started reading Crossing the Chasm.

    I bought this book a year ago. An investor recommended it to me. I bought it, read about 3 pages, closed it and said "it is not for me". Well, it was not at that time. I think this book is more focused on Startups that already have significant traction in a niche and want to go mainstream.

    A year ago Sampa had no traction. We didn't have a public beta. Now things are different, we have significant more traction and are understanding each day a little bit more about our customer and the market. So I decided to give Crossing the Chasm another change.

    I'm still not sure how well it translate into our business and at the stage we are in now, but it will be a good reading.



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